Television has been around for decades. The first T.V.s were designed to inform the world of breaking news and important information. The machines graduated from black and white to color, and then from electric tubes to flat LCD screens. Now they've moved on from being televisions altogether, and have become computers. Web services like Hulu draw viewers away from the television box and plop them in front of their computer screens. Does this have any effect on network ratings?
Television networks and their affiliates generate revenue by selling advertisement space during the commercial breaks between shows. The television shows are created, essentially, to draw in the audience so that they might see the advertisements between shows and during the shows' intermissions. If a show fails to draw viewers, then the advertisers make less money because of lower customer awareness. So, what sort of effects do web television have on network television? Hulu offers commercial free viewing of some of America's favorite television shows, like The Office and Heroes. If people were to stop watching network television altogether and switch to watching television online, what would happen to the television networks?
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I wonder if the full episodes that the stations show on their websites has any bearing on the ratings. If not then I would guess that the stations websites are also contributing to the downturn in the ratings.
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